A blog dedicated to exploring the nuances of PR, branded content, and media. I delve into the lessons learned and the stories behind the headlines from my career, offering a unique perspective on the world of communication.

“Will you fill my water bottle?” I asked my friend after letting my hair down at the Freshers’ Party in college. “No. You can do it yourself,” was her immediate reply. Before I could nudge her, I ran up to the stage to dance as they played one of my favourite numbers. I forgot how thirsty I was. After 30 minutes, I walked up to where my belongings were stashed in the corner of the auditorium to pick up the water bottle. I realised it was filled to the brim. I turned around to look at my friend a...